The co-founders say CleverPet is intended to help dogs and other pets get through the boredom of the day while they’re alone at home. The company says American pets spend more than 10 billion hours alone. For a pack animal like a dog, that can lead to separation anxiety—and such behavioral issues as ceaseless barking, spinning thousands of circles while biting its tail, or gnawing on irrigation sprinklers in the yard.
San Diego dog trainer Graham Bloem, who has been working with CleverPet, says dog owners already are hiring dog walkers or taking their pets to doggie daycare. In fact, Americans spend more than $58 billion a year on their pets, according the American Pet Products Association.
Nevertheless, Bloem says the pet world has been asking for something like CleverPet for a long time. Instead of coming home to a bored and anxious dog with pent-up energy, Bloem says interacting with CleverPet “exhausts your dog mentally and physically. You’re coming home to a healthy, happy pet.”